This program will highlight the importance of branding, marketing, public relations, and social media/ecommerce as pathways to business growth and expansion. During the ninety-minute session, we will:
Cover big-picture strategies, such as integration, leveraging brand equity, and tapping into the power of data
Discuss the importance of tactical details, including logos, sharable social media assets, and event planning.
Connect the dots between marketing and sales and share strategies to maximize your sales efforts.
Present real life business case studies
PRESENTERS
Karen Killian / President, LMD
With 35 years of business and agency experience, Karen leads a growing team of marketers and creatives who deliver strategic communications solutions to government and private sector clients. Karen drives growth for the company and its clients. She develops and oversees branding, research, and marketing initiatives for government, education, technology, nonprofit, and private sector clients in challenging business climates. Karen has successfully positioned and promoted high-profile clients such as The U.S. Coast Guard, the U.S. Small Business Administration, Time Life, and multiple programs for the U.S. Department of Homeland Security.
In Karen’s 21 years at LMD, she has expanded the agency from a local design shop to a renowned data-driven, full-service, integrated branding and communications agency, increasing revenue by over 400% and growing the staff from 20 to 57 people across 18 states. Karen recently led the successful acquisition of LMD by the MarCom Group, merging two successful women-owned firms into a powerhouse communications agency of almost 90+ people.
Expertise Areas:
Leadership, people, business growth and operations, marketing, communications, business strategy, brand and positioning strategies, generational marketing, higher education, budget allocation and management, presentation and facilitation, critical analysis, and resolution management.
Kristen Newton / Director of Insights and Strategy, LMD
Kristen is a multi-faceted, versatile communications professional with a passion for using research to find meaningful insights and uncover opportunities. Kristen leads market research, intelligence gathering, and brand assessments; and conceives, writes, and implements strategic marketing plans, branding strategies, and message platforms. She also oversees the editorial department and coordinates the development of all written work in the agency. Kristen is a trained and experienced moderator and facilitator who leads in-depth interviews, focus groups, trainings, and workshops.
In her 30-year career, she has developed and managed high-visibility brands for public- and private-sector clients such as University of Maryland, the Environmental Protection Agency, the U.S. Department of Homeland Security, and the ADDY Award-winning Trollbeads international advertising campaign.
Expertise Areas:
Research, content strategy, brand messaging, target audience segmentation, internal culture training, and customer experience (CX), social media strategy, UX, website design and development, writing, editing, and quality control.