Continue building and enhancing your business website in Session Two of the Website Development Workshop. Learn practical skills like creating a well-structured home page, utilizing website analytics for informed decision-making, and ensuring website maintenance and security. Wrap up with key takeaways and next steps to drive your online success.
The PGCEDC and LumelaWeb have partnered together to provide Prince George’s County-based small businesses the ability to establish and develop their own websites! Attendees will learn how to plan, create, and optimize a website that aligns with their business goals and engages their target audience. They will gain insights into website architecture, content creation, user experience design, and search engine optimization (SEO) strategies to attract and convert website visitors effectively. Participants will acquire the knowledge and skills to maintain and enhance their website post-workshop. They will understand website analytics and tracking tools to measure performance, implement ongoing content updates and security measures, and develop a marketing and maintenance plan to drive continuous improvement.
Day 1 - September 14th
Session 1: Introduction and Website Fundamentals
Welcome and course overview
Importance of a website for businesses
Defining website goals and target audience
Session 2: Planning and Structure
Understanding website architecture and navigation
Different website platforms
Organizing content effectively
Session 3: Content Creation and Optimization
Crafting compelling website content
Effective call-to-actions and lead-generation forms/funnels
Introduction to basic SEO strategies, Google Business Profile
Session 4: Design Principles and User Experience
Principles of effective web design
Visual hierarchy, color psychology, and typography
Responsive design for multiple devices
Day 2 - September 15th
Session 1: Building a well-structured Home page
Log into the work area
Import template
Add content to the web page
Session 2: Website Analytics and Tracking
Introduction to web analytics tools
Key metrics to monitor and interpret
Using data for informed decision-making
Session 3: Website Maintenance and Security
Best practices for website maintenance
Recurring costs of a website
Regular updates and backup procedures
Conclusion and Wrap-up
Recap of key takeaways
Q&A session
Next steps for participants to enhance their websites post-workshop
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